Beacon19 · Advisory & Fractional Leadership

Get further. Faster.

Hands-on help for Founders and CEOs solving for growth, investment readiness, and scale.

Beacon19 is a “roll-up the sleeves and solve stuff” firm for SaaS and technology-enabled service businesses. Whether you’re venture-backed, bootstrapped, or growing organically, we help connect strategy to execution—and move the business forward.

100+
CEOs & teams advised
20+ yrs
Leadership experience
$10M+
Contracted Revenue Closed

When to Call

You don’t have to figure it all out yourself.

You need a clear view of what matters, a practical plan, and someone who will help get it done.

Maybe growth has slowed and the next move isn’t obvious. Maybe the product, revenue engine, and capital plan are pulling in different directions. Or perhaps the business is making progress, but too much still depends on you.

These are some of the moments when Beacon19 can help.

i.

Growth isn’t where it needs to be.

You need to understand what’s holding revenue back, sharpen your go-to-market approach, and focus the team on the opportunities that matter.

ii.

The next stage needs a clearer plan.

You’re making decisions about where to invest, what to build, who to hire, and how to fund it. Those decisions need to work together—not compete for attention and resources.

iii.

You need more leadership capacity.

There’s important work to do, but not enough experienced hands to move it forward. You need someone who can get into the details, work across functions, and take ownership alongside you.

iv.

You need somewhere to think out loud.

Some decisions are difficult to work through with your team, board, or investors. You need an experienced sounding board who understands the business—and the person leading it.

How We Help

Get the important things working together.

Strategy. Capital. Revenue. Product. People. Execution.

None of these works in isolation. Beacon19 helps align the decisions, teams, and operating habits that turn ambition into progress.

i.

Revenue engine & go-to-market

Sharpen who you serve, how you position the business, and how you reach, win, and retain customers. Bring sales, marketing, partnerships, and customer success into alignment.

ii.

Strategy & capital plan

Clarify where you’re going, the choices required to get there, and how the business will support the journey. Connect priorities, resources, and investment readiness to a coherent plan.

iii.

Product roadmap

Connect what you build to long term vision, north star metrics, and user delight. Understand the trade-offs so the roadmap drives the business you’re building.

iv.

Operating cadence & metrics

Translate priorities into ownership, decisions, and a rhythm of execution. Give the team a shared view of progress—and the information needed to adjust.

What Clients Say

In their words.

Ryan was a remarkable listener with a rare gift for turning chaos into order. His experience and seemingly endless utility belt helped us zero in on the primary needs of the business, always with its (and our) health at the core. He could articulate both the short-term tactics and the long-term strategy behind them with incredible clarity. Through leadership challenges, product development, and a major business transition, he was a steady and trusted guide, and we felt his impact every single day. At times, Ryan was our lifeboat, our skipper, and always our calm in the storm.

Jeremy Otto CEO & Founder, Raise Days (acquired) Toronto

Working with Ryan has been one of the best decisions I've made as a founder. Our weekly check-ins (plus the ad-hoc texts, calls, lunches, and beers) have kept me grounded through the rollercoaster of building a startup. He knows when to push me, when to help me see things differently, and when to tell me to close the laptop and get outside. Being a CEO can be lonely, and having Ryan in my corner has meant the world.

Shawn Hewat CEO & Founder, Wavy Vancouver

Working with Ryan throughout our intense startup journey is an absolute pleasure. He became so integral to our team that I often found myself saying I couldn’t do this without his guidance and strategic sounding board. Under his direction, we raised outside capital, established the groundwork for major partnerships, and successfully navigated a critical strategic pivot. Strategy is second nature to Ryan, and he consistently delivers immense value across every facet of the business.

Paul Boken CEO & Founder, Sourcery Toronto/Barrie

Ryan was the angel investor/advisor I actually called… and just as often, the one who called me, with an idea he’d been turning over or an intro to someone he thought I should know, before I’d even thought to ask. He understood how every piece of the business fit together, and could still go all the way into the weeds on sales and GTM, which is where companies live or die right now. If I start another company, he’s one of my first calls.

Scott Parish CEO & Founder, Hireguide (acquired) Santa Monica

Ryan is the advisor we have engaged on multiple projects, that I turn to when the problem is not yet clear. He listens first, then puts his finger on the things that matter, and he is as comfortable in a pricing conversation as he is in a board one. He helped us define who we engage and build the framework we run today, which turned a long list of interesting conversations into a short list of real ones. His advice is practical, it is timed well, and it arrives with the comfort of knowing that he can manage the hard conversations.

Farhaan Ladhani CEO & Founder, Goodbit Toronto

Ryan brings an incredible level of enthusiasm, passion, and energy to every interaction, making you feel like he cares about your business as much as you do. Working with him feels like a cheat code for the really hard parts of building a company. I’ve felt much more confident knowing I have his expertise and insight to lean on whenever I need it. I can’t recommend him highly enough.

Simon Bullard CEO & Founder, Quotely Calgary

Ways to Work Together

Three ways to work together.

Different situations need different levels of involvement. We’ll find the right fit for the work ahead.

i.

Fractional CxO

An experienced leader, in the business with you.

For companies that need hands-on leadership across growth, strategy, or go-to-market—not just recommendations from the sidelines.

Ryan works alongside the CEO and leadership team, helping solve interconnected challenges, build capability, and keep execution moving. That can mean working with your teams, joining key conversations, and bringing in trusted specialists where needed.

A fit when you need:

  • Senior leadership capacity without making a full-time hire.
  • Help moving several connected priorities forward.
  • Someone who can move between strategic decisions and hands-on execution.
Let’s Talk about Fractional CxO →
ii.

Defined-Scope Engagement

A focused effort on a specific challenge.

For companies with an important problem to solve, a clear decision to make, or a piece of work that needs dedicated attention.

We define the challenge, agree on deliverables, and work toward a practical outcome. The focus might be a go-to-market reset, sales efficiency, investment readiness, or another priority holding the business back.

A fit when you need:

  • Experienced help with a defined business challenge.
  • Clear scope, deliverables, and timelines.
  • A path from analysis to action.
Let’s Talk about a Defined-Scope Engagement →
iii.

CEO Advisory

A thinking partner for the decisions that come with the job.

For Founders and CEOs who want an ongoing relationship with someone who understands the pressures of leading a business.

Regular conversations create space to work through priorities, test ideas, and navigate sensitive situations—from co-founder relationships and team changes to board dynamics and investor conversations. There’s room for the difficult moments, and the wins, too.

A fit when you need:

  • A trusted sounding board outside the organization.
  • Perspective on business decisions and leadership challenges.
  • Ongoing support as the company—and your role—evolves.
Let’s Talk about CEO Advisory →

Meet Ryan

Founder. Operator. Advisor. In your corner.

Ryan Poissant brings more than 20 years of leadership experience—and an appreciation for how unique every founder’s journey can be.

As a founder and CEO of a SaaS business, he experienced the highs and lows of bringing an idea to life. As a COO and Head of Revenue at a venture-backed company, he was the Swiss Army knife leader through multiple years of growth.

As an advisor, he has worked with more than 100 CEOs and leadership teams on challenges around strategy, company progress, market forces, culture, team effectiveness, board dynamics, investor relationships, and interpersonal conflict.

His experience spans strategy, go-to-market, sales, marketing, channel partnerships, fundraising, customer success, product, M&A, talent, culture, and operations. He has solved problems directly and built teams to take the work forward.

Ryan has also served as a mentor with Next Canada and JOLT, and as a guest lecturer, conference speaker, and executive educator.

Different roles. Different businesses. A consistent approach: understand the situation, get clear on what matters, and solve for moving it forward.

Let’s Talk →

Friends of the Firm

People we know, trust, and call.

Sometimes you need a trusted point of view, rooted in functional or industry expertise, to keep you moving forward. These are some of the subject matter experts on our “phone a friend” roster.

Partners

Specialist expertise to complement the work ahead.

Get in Touch

What are you working through?

Tell us a little about your business, what’s getting in the way, and where you could use a hand. We’ll start there.

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